How I Used AI to Help Code My Website + Tips On Writing Copy
This week I began building Areté Tallow’s website and completed week one on copywriting.
Overview
Texas has finally decided that it is winter!
This week, the cold weather kept me inside where I was able to hunker down and work on building my website, copywriting, physics, and enjoying family time.
Here’s the breakdown! ↓
Building Areté Tallow’s Website
This week I began building Areté Tallow’s website.
I have previously done all my online sales through Etsy. The issue with Etsy is that it gives me limited bandwidth to stand out. I knew it was time to build a website that can tell my story and let people know more about my business.
I knew I had to use a website builder because I didn’t know how to code.
Since I had built two websites on Squarespace previously, I went with them again. Squarespace offers many options for customization, but there were a few missing features that I knew I wanted. For example, I wanted to put a button front and center on the home screen that, when clicked, would pop up into a lightbox and play a video of me telling Areté Tallow’s story.
But as previously mentioned, I don’t know how to code.
Fortunately, I was actually able to use Chat GPT to write the code required for the video, button, and light box. Using a combination of Squarespace’s code injector and an embed block, after several attempts, I was able to successfully do it. The most important aspect of working with Chat GPT while doing this was being super specific and continually honing.
The other learning curve for building the website is SEO (Search Engine Optimization).
I have yet to write all of the content for my website, but here are a few guidelines I have learned:
You need to have 1,000 words of original content per page
You want the key word you are trying to own at least 5-6 times
You have to have a site map (and you can’t hide it either)
You can use tools like Ubersuggest to find all the analytics on keywords
I am hoping to have the basic version of my website live by next week. I am not expecting to get it all perfect, but there is only one way to get better, so here goes!
Copywriting
This week was week one of copywriting!
One of the exercises that I went through was copying great copy by hand. I liked this exercise because when you write something by hand it forces you to pay meticulous attention. You notice every detail as well as the overall message.
Another thing I got to do was go over Harry Dry’s copywriting examples.
They were well written (obviously)! The one that struck me the most was one that said you get $100 for every word you remove. I makes so much sense! If you are clear, concise, and to the point, readers can quickly understand you and are more likely to listen to you.
That’s all for now!
Thanks for reading,
Serena
